Museumvereniging
A sonic signature for the Dutch museum membership organization. Built to bridge old and new, and carried through years of Museum Week campaigns.
One sound, for an organisation bridging centuries
Studio ZK had the honour of providing the audio for the Museumvereniging's rebranding. The key word: connection. The sound had to bridge old and new, much like how museums showcase both history and innovation. Recognisable enough to anchor a national campaign, flexible enough to live across TV, radio, and online for years to come.
An identity built to outlast a single campaign
Rather than scoring one ad, we designed a sonic signature meant to become the Museumvereniging's distinctive audio identity. Short enough to use as a stinger, melodic enough to recur across years of Museum Week editions without growing stale, including the 2020 edition reimagined entirely online when museums closed their doors.
One signature, three campaigns, one consistent voice
Museumweek '19
Full musical production, post-production and sound design for the national campaign putting overlooked museum pieces in the spotlight.
Museumweek '20
When the pandemic forced museums online, the campaign moved with it. Broadcasted on radio and TV with the same sonic identity carrying it through.
Museumweek talkshow
Sound design, post-production and original music for a broadcast talkshow built entirely around the same signature sound.
A campaign people actually showed up for
Real, public Museum Week results. The kind of reach a consistent audio identity is built to support, year after year.
Source: Museumvereniging / Museum Week reporting.