Sonic Branding Agency · Amsterdam

Sound that makes your brand unmistakable

We create music and sonic identities for brands, from the first idea through to broadcast ready delivery. Based in Amsterdam, working internationally.

What we do

Our services

Four disciplines. From a complete audio identity to a single mix. Every project begins with the same question: what should this sound like?

1

Sonic branding & identity

Complete audio identities: sonic logos, brand anthems, UX sound and the guidelines that keep them consistent. The audio counterpart to your visual identity.

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2

Music for advertising

Custom composition, re-recordings, sound design and music supervision. For everything from six second social cuts to full campaign films.

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3

Mixing & mastering

Mixing, mastering, post sound and stock audio treatment. Finished to broadcast specification.

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4

Audio post production

Dialogue editing, ADR, sound design and final delivery. Everything between picture lock and air.

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Why sound matters

The case for sound

Independent research on what sonic branding does for recall, trust and campaign performance.

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More likely to be high performing. Ads with sonic brand cues vs. visual only ads
Ipsos, 2020, 2,000+ TV ads
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Of customers found the brand more trustworthy within 12 months of launching a sonic identity
Mastercard / Veritonic
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More effective than visuals alone at producing a high performing ad
Ipsos, 2020
Selected work

Selected work

Campaign music, audio identities and broadcast mixes for cultural institutions, NGOs and consumer brands.

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UnileverBoskaMuseumverenigingKnorrNHSMuseumweekMuseumkaartDoctors Without BordersNationaal Comité 4 en 5 meiBarterVrijheidskwartierUnileverBoskaMuseumverenigingKnorrNHSMuseumweekMuseumkaartDoctors Without BordersNationaal Comité 4 en 5 meiBarterVrijheidskwartier
About the studio

About the studio

Every project starts with one question: what should this brand or campaign sound like? From there it is composition, sound design and careful mixing, tested until the result holds up in a shop, on a phone and on television.

We assemble a team around each brief: composers, sound designers, editors and mixers. The studio stays small by design, so you work directly with the people making the sound.

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Microphone in Studio ZK, Amsterdam
Common questions

Frequently asked questions

Sonic branding is the strategic use of sound and music to express a brand's identity. This includes sonic logos, brand anthems, UX sounds and full audio guidelines that work alongside your visual brand. Think of it as the audio version of your logo and colour palette: a signature you carry into every ad, app, store, podcast and event.

It depends on scope. A sonic logo can take a few weeks, while a full sonic identity or ad campaign typically runs 4 to 8 weeks from briefing to final delivery, including review rounds.

Especially then. Sonic cues currently make up only around 8% of brand assets, according to Ipsos, despite outperforming visuals on memorability and recall. 60% of consumers say music in marketing is more memorable than visuals. Most brands haven't claimed an audio identity yet, which makes this a genuine first mover advantage rather than a "nice to have."

We start with an alignment session to sharpen the brief and agree on creative direction. From there: first compositions → your review → revisions → final delivery. Timelines and milestones are agreed upfront, so there are no surprises at the end.

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