Our Process

Sonic branding isn’t just about music, it’s about meaning. We craft audio identities that go beyond jingles, creating experiences that reflect who you are and resonate with the people you want to reach. Here’s how we do it:

Step one: define your brand personality

Every great sound starts with a story. We begin by getting to know you . Your values, your mission, and the emotions you want your brand to evoke. Are you playful or premium? Minimalist or bold? We dig deep to capture the essence of your brand in audio form.

Step two: getting to know your target audience

Next, we zoom out. Who are you trying to connect with? What do they listen to, trust, and remember? We research your audience’s behaviors, preferences, and cultural context to ensure your sound speaks their language, and hits the right note.

Step three: develop your audio palette

With personality and purpose in place, we compose. From sonic logos to UX sounds, brand music to voice direction, we build an unique audio palette that aligns with your brand. Think of it as your sonic color scheme: versatile, recognizable, and always on-brand.

Step four: refine and adjust

We don’t just hit "export" and walk away. Together, we review, test, and tweak every element until it feels (and sounds) just right. Because great sound is never guesswork, it’s a process of collaboration, iteration, and a bit of magic.